If it wasn’t for Star Wars we probably wouldn’t have film related merchandise today. It was George Lucas who took the bold step of accepting merchandising rights for his 1977 film in lieu of pay with the studio happy for him to do so as no one had ever made any profit from movie merchandise.
What a mistake that was. Star Wars toys, video games and merchandise have made Lucas a billionaire several times over, and with a new TV series planned for 2008 there’s little sign of the Star Wars juggernaut slowing down. Whether you’re a fan of the original trilogy or the prequels you’re sure to find the Star Wars toys you’re looking for at JustBuyToys.co.uk.

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