One of the most influential toys in the world is still going strong to this day. In the face of a booming computer industry and more and more interactive toys and forms of entertainment, it is great to see that kids still love playing with Lego.

Lego is the ideal toy in terms of fun and development. It is amazing to see the absorption with which a child will approach a Lego construction, playing and learning all at once.

Whilst Lego has worked incredibly hard to compete in the current multimedia industry, even branching out into computer games, it has stayed true to its original mission – to provide a toy that will educate as much as it will entertain.